I ticked the wrong box

Roll on summer I say. I just need to hook myself up with some propane, and some meat.

Can’t wait.

I’m taking AMC away for a weekend in Bruges.

Venice of the North they say.

Might even write here about it afterwards…

Boots! What are you doing?

I’m a dude. I don’t want to look lovely.

This really irks me. As part of my day job I perform IT system selections. One thing I know a little bit about is BI/campaign management/analytics software. It isn’t too hard to run a marketing campaign, and choose your messages based on the gender of the person you are trying to entice to purchase your products. Another option is choosing a subset of customers to market to - SELECT * FROM customers WHERE gender = ‘f’ might have excluded me.

Companies that don’t utilise their data well are just wasting an incredible important resource, and potentially creating a bad customer experience.