Hamish Rickerby

Technology Consultant & iOS Developer based in Sydney, Australia

Underacheiving

| Comments

Carling has a campaign here - “probably the best beer in the world”. I found tonight they have been beaten in terms of finding marketing phrases that suck.

Companies here seem to resign themselves to positions in the marketplace that may or may not be all they can acheive. Seems to me to be wrong that a company has an attitude that being inferior is OK.

Comments